PLANET OVER PROFITS

Fashion is the second most polluting industry in the world, only second to oil. Even more worrying, non-organic/conventional cotton is the dirtiest crop out there. However, it is one of the most commonly used natural fibers and it’s in nearly 40% of our clothing. Additionally, it uses 25% of all fertilisers around the world…

WE DON'T COST THE EARTH

At AmaElla, we wanted to change this. We have made a commitment to only use GOTS organic cotton to make our products. This means that all our garments are free from toxic chemicals. Organic cotton is better for the environment. Organic farming uses traditional and new scientific knowledge to grow crops in a way that develops healthy, fertile soil, conserves biodiversity and protects natural resources – minimising the use of non-renewable and off-farm inputs. Additionally, 80% of land under organic cotton is rain-fed meaning that water is more likely to be derived from rainfall rather than surface or ground water irrigation.

For our printed garments, we only use GOTS certified printing. This means that all of our prints are made with approved, water-based inks. This reduces the amount of toxic chemicals and the risks of skin irritation and allergies.

Because we believe that you are worth it!

Timeless ethical lingerie classics that you will love for ever. 

Made with love

We sleep well at night knowing that our items have been made by makers who are paid living wages and treated with dignity and respect.

Transparency and honesty are the key values in our sourcing. An ethical supply chain for us means that we For this reason, we only work with ethical manufacturers, one here in the UK and the other in Portugal. Our UK partner is a social enterprise who trains young women and develops their skills within the fashion industry. Our Portuguese manufacturer trains and employs local women. By doing this, they ensure the rich textile community heritage is preserved.

The GOTS certification not only includes strict environmental criteria but also social criteria for operations along the entire textile supply chain.

 

ETHICAL COMMITMENTS

At Amaella we are committed to our core values of quality, sustainability, customer centricity, and honesty. We meet the social criteria based on the key norms of the International Labour Organisation (ILO) and UN guiding principles.

This social criteria forms the backbone of what AmaElla stands for; it helps create our every move. It includes:

 

COMMITTED TO ETHICAL MADE LINGERIE

Our social footprint criteria is based on key norms of the International Labour Organisation (ILO) and UN guiding principles. Our commitment to deliver ethically made lingerie is the backbone of what Amaella stands for; it helps create our every move. 

 - Prohibition of Child Labour

- Working environments are safe and hygienic

- Freedom of association and collective bargaining

- Employment is freely chosen

- Non-discrimination at the workplace

- Living wages are paid

- Traceability of production

 

 

Child labour is not tolerable

Youth Labour is avoided - and if employed - protection measurements are taken based in international standards

Working conditions are safe and hygienic (as proclaimed by the Occupational Safety and Health Convention adopted by the ILO, and its several Codes of Practice)

Non-discrimination I practiced in the workplace

Freedom of association and collective bargaining is respected (as proclaimed by the Universal Declaration of Human Rights and the ILO Declaration on Fundamental Principles and Rights at Work)

Employment is freely chosen among workers

Living wages are paid

Working hours are not excessive (Extra-hours are sporadically accepted and remunerated accordingly) "

- Prohibition of Child Labour

- Employment is freely chosen

- Freedom of association and collective bargaining

- Working hours are not excessive

- Living wages are paid

- Working conditions are safe and hygienic

- Non-discrimination at the workplace

- Traceability of production


Staying true to these guidelines will ensure that we remain an ethically driven brand with a mission to create a positive impact in the fashion industry and cease the damaging power of fast fashion.



*Global Organic Textile Standard (GOTS): organic natural industry standard. All processors, manufacturers and traders are inspected once a year. This certification is performed by independent specially accredited bodies and is the basis of the GOTS monitoring system in order to provide a credible assurance for the integrity of GOTS certified textiles.

Discover low impact lingerie

 

We want to bring some patience into our impatient world – a world in which customers see clothes as disposable.

3.6 billion pieces of clothing are left unworn in the UK’s closets

Did you know that a certain well-known high street chain was recently sitting on $4 billion worth of unsold clothes? When clothes are made in such a rush and so badly, the local power plant burns defective clothes.

Our range is made of GOTS organic cotton, which means you are also:

  • saving the environment from pollution
  • saving your skin and intimate parts from contact with toxins
  • protecting the land and livelihoods of cotton farmers

 

REDUCING BIODIVERSITY THREATS AND WATER POLLUTION

REDUCING WATER POLLUTION

Organic farming employs popular, eco-friendly techniques to grow their plants. These techniques include rainwater harvesting (69%) for water management. 80% of land under organic cotton is rain-fed (water is more likely to be derived from rainfall rather than surface or ground water irrigation). Growing non-organic cotton accounts for 2.6% of the world’s yearly water usage. One t-shirt made from non-organic cotton represents 2700 litres of water! Organic cotton uses a fraction of the water to grow since it isn’t treated with a large amount of pesticides and toxic chemicals. 

MINIMISING THE USE OF NON-RENEWABLE INPUTS TO PRESERVE BIODIVERSITY

Organic farming uses traditional and new scientific knowledge to grow crops in a way that develops healthy, fertile soil, conserves biodiversity and protects natural resources. Studies will show that the lack of pesticide use attract new and/or recolonise species to the organic area, including wildlife such as birds. Recent Study Reporting On A Meta-Analysis Of 766 Scientific Papers concluded that organic farming produces more biodiversity than other farming systems.